Brand Management


VCS played a major role in re-launching the SURHC Brand that consist of eight different facilities, numerous gender & age specific wellness programs and the grand-opening of a multi-million dollar headquarters.  Our role consisted of…

·Re-launching the SURHC Brand to established and new stakeholder

·Ensuring quality control of the Brand and its uses

·Developing a Comprehensive Marketing Strategy that allows us to effectively plan all resources

·Building and creating stakeholder excitement for the NEW Samuel U. Rodgers Health Center

·Producing Marketing Collateral and internal forms in four different languages

·Building stakeholder awareness of available services

·Making recommendations and ensuring brand cohesiveness to activities, programs and events

·Providing leadership for SURHC events


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